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You are a creative agency working together as a team and it is your job to come up with an ‘explosive’ print and digital fashion photo story for an independent fashion magazine, exploring the topic of innovation.
An experimental and assertive photo story for Apartamento Magazine, inspired by Corinne Day’s candid and raw photography to portray women in their natural habitats through the female gaze.
CONCEPT
MY ROLES
R&D
DRAWING INSIGHTS
CONCEPT CREATION
PHOTOGRAPHY
POST-PRODUCTION
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Click the images to see the interview!
Photographed and edited by me
FEEDBACK
„Your definition of innovation solidifies your collective personal perspective as five women. Identifying how ‚the female’ gaze translates as an overarching theme, across all three briefs. [...] the concept of sanctuary needs to be reconsidered through a commercial strategic lens.”
Jason Forest
SENIOR LECTURER
NOTTINGHAM TRENT UNIVERSITY
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