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To celebrate the All We Are audience, promote the
AW22 collection and enhance consumer engagement.
MY ROLES
R&D
CONCEPT DEVELOPMENT
CINEMATOGRAPHY
ASSISTANT EDITOR
ILLUSTRATOR
CONCEPT
A docu-style representation of ‘The Pioneer’ within the queer community to explore how their sense of self and identity came into fruition and therefore identify a new queer sub-consumer base for ‘All We Are’.
lighting and framing concept board
storyboard
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The star of our video, Ben is a non-binary person living in Nottingham. He is on a journey to self-acceptance and discovery of identity.
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He was involved in the entire concept-creation and filming process. We wanted to portray authenticity and make sure that people know we didn't choose him as our model based on his sexual identity but because Ben is Ben and he is an amazing and interesting person.
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Ben chose their outfit and makeup and was surrounded by friends whilst filming!
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INTEGRATED CAMPAIGN
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